27 Sep

A Printer’s Tips for Designing a Great Craft Beer Label

There is a lot of great beer out there, thanks to the revival in craft brewing. Brewers are getting increasingly creative, with their delectable-sounding IPAs, porters, lagers, sours, and stouts tempting us into trying something new every time.

A big part of that temptation? The label. We’re not[...]

06 Sep

10 Great Custom Labels from the Past

We often talk about the technology-driven methods brands use to put their marks on their products and engage with consumers. But as we look to the future, we shouldn’t forget the past. Some of the most innovative label designs of the past have lessons to teach us about branding and endurance.

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30 Aug

Product Labels and the Science of Color

When you’re in the label printing business, you think a lot about color. To a layperson, a yellow is a yellow, a blue is a blue, and a purple is a purple. To a printing company, those simple descriptions of color are uncomfortably non-specific.

A color on a monitor screen can look very different[...]

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