No one who works for a small business holds just one role. Chances are, everyone’s necks are sore from supporting the weight of multiple hats. But when it comes to graphic design, should someone on your team try to add that hat to their stack, or should you seek outside help?
Marketing experts will tell you that a brand isn’t something you own. A brand is the sum total of people’s perceptions of a product or company, meaning that your company’s brand lives in the minds and hearts of your customers and potential customers. But with every word, image, and product you[...]
A great beauty product label doesn’t just say, “Our product will make you look beautiful and smell nice.” It’s about connecting to consumers on a deeper level and saying, “We know you and we’ll take care of you. We can help you be your best, most confident self.”
In addition, a beauty product[...]
The evidence shows that consumers are increasingly choosing brands that take their environmental impact seriously. According to a Nielsen study, 53 percent of millennials say they would be willing to pay more for products that come in environmentally friendly packaging.
When choosing labels for[...]
There is a lot of great beer out there, thanks to the revival in craft brewing. Brewers are getting increasingly creative, with their delectable-sounding IPAs, porters, lagers, sours, and stouts tempting us into trying something new every time.
A big part of that temptation? The label. We’re not[...]
We often talk about the technology-driven methods brands use to put their marks on their products and engage with consumers. But as we look to the future, we shouldn’t forget the past. Some of the most innovative label designs of the past have lessons to teach us about branding and endurance.
When you’re in the label printing business, you think a lot about color. To a layperson, a yellow is a yellow, a blue is a blue, and a purple is a purple. To a printing company, those simple descriptions of color are uncomfortably non-specific.
A color on a monitor screen can look very different[...]