When people think of “counterfeiting,” they tend to think of counterfeit money. However, there is a hugely lucrative market for counterfeit goods, with cheap knockoffs that attempt to imitate the real thing. Sometimes the imitator is easy to spot, but sometimes they can fool even the savviest shoppers. So, how common is counterfeiting? What are brands doing to fight it? And how can your product label play a role in protecting your brand?