17 May

The State of Retail Product Marketing [Infographic]

By Kevin Crimmins

The State of Retail Product Marketing

As shelves crowd with competition and options abound online, product marketers are discovering that branding matters just as much as the features and quality of the product itself. Great branding helps consumers decide how a product fits into their lives. And the label on a retail product often triggers the very first impression they get of a brand.

The State of Retail Product Marketing

 

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