21 Nov

What 50 Years of Experience Can Teach the Label Industry

By Kevin Crimmins

Expert interview | Lori CampbellLike anyone, we always feel good when we hear people saying kind things about us. This story about us is especially gratifying as it not only spotlights our 50-year Anniversary but also shines a light on our own Lori Campbell. We benefit every day from Lori’s leadership and the insights she carries with her from having worked at all levels of our organization over the past several decades. Please take a moment to read the story to gain insights not only into who we are but also into the approach one of our leaders takes to her critical role in our business.

Deploying Your Brand Protection Strategy

Why does your brand matter? Your customers consciously and subconsciously make decisions based on the strength of your brand.

Think of your brand as a shorthand for the trust your customers invest[...]

By The Label Printers
How Our Business Stays Safe and Continues to Serve During COVID-19

As many of our friends and family members have found themselves confined at home due to the COVID-19 pandemic, employees of the Label Printers continue to come into work, and the custom labels[...]

By The Label Printers
The Label Printers Employee Spotlight: Norma Ruacho

Norma Ruacho works with one eye on the production schedule and one eye on the labels. Norma’s slitter/rewinder is the last stop for many orders at The Label Printers, right before final packaging[...]

By The Label Printers
Covert Security Elements in Brand Protection Labels

When you read the phrase “covert security,” product labels don’t immediately jump to mind. The words conjure up images of illicit meetings, shadowy figures, and secret codes — spy stuff.

But in an[...]

By The Label Printers
Overt Security Elements in Brand Protection Labels

In part 1 of our series on brand protection labels, we wrote about how your brand is one of your business’s most valuable assets – if not the most valuable asset. We talked about how negative[...]

By The Label Printers
Do You Need Brand Protection?

(This blog is Part 1 in our ongoing series on brand protection.)

Your brand is more than a name. It’s more than a logo, more than colors, and more than an aesthetic. Your brand is not even your[...]

By Kevin Crimmins