If nearly $2 billion in sales on Etsy (and growing) is any indication, the market for handcrafted goods is only gaining momentum....
Tags: Label Design, Product Labels
If you’re launching a new brand (or refreshing an old one), the look of your logo isn’t merely a decorative decision. Your logo...
Tags: Label Design, Product Labels
No one who works for a small business holds just one role. Chances are, everyone’s necks are sore from supporting the weight of...
Tags: Label Design, Product Labels
Maybe your product label design hasn’t changed since your company used rotary phones and it’s time for a new look. Or, you might...
Tags: Label Design, Product Labels
Marketing experts will tell you that a brand isn’t something you own. A brand is the sum total of people’s perceptions of a...
Tags: Label Design, Product Labels
A great beauty product label doesn’t just say, “Our product will make you look beautiful and smell nice.” It’s about connecting...
Tags: Label Design, Product Labels, Health & Personal Care Labels
When you buy groceries, the question is “paper or plastic?” At a fast food counter you’ll hear, “For here or to go?” When you...
Tags: Understanding Labels, Label Design
As you think about the labels that will bring your brand’s children’s products to life, the first things you might think about...
Tags: Label Design, Product Labels
To a printer, a color is not just a color. The colors we perceive from printed material are the result of the interplay between...
Tags: Label Design, Product Labels
The stores have put away their spider webs and witch hats and are pulling out the tinsel and wreaths. Holiday marketing is both...
Tags: Label Design, Product Labels
Who doesn’t want to save money on their custom labels? Every penny you can shave off of the cost of your labels is a penny you...
Tags: Understanding Labels, Label Design
We often talk about the technology-driven methods brands use to put their marks on their products and engage with consumers. But...
Tags: Label Design, Product Labels
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