This recent article in Label and Narrow Web magazine summarizes the March Pharma Labeling Compliance Conference. The comments from some of the speakers accurately capture the myriad challenges and risks in developing pharma labeling.
Click on this link to read some great strategies for engaging consumers. The sales and customer service staff at The Label Printers can help you with interactive graphics, coupons, and ways to utilize the power of digital printing....bringing more customers to your product!
This article reinforces what visual creatures we consumers are. The emphasis on creating that visual "stamp" of your brand's message is so very critical in the short-attention-span-theatre, aka store aisles!
Below is some excerpted information on a “Proposed Rule” relative to anti-counterfeiting measures required of DOD suppliers that has recently been published. Click on the title to go to the DOD’s web site for the complete regulation supplement.
This is a great post on the problems inherent with simply slapping a QR code on a package and calling it a day. QR codes can be a powerful tool for communication between brands and their customers but, like most things, without a clear strategy behind the use...the codes just end up being more[...]
You can’t turn around these days without someone making an announcement. And I’ve got one of my own: I AM NO LONGER THE POLLYANNA OF BRAND PROTECTION; the Pollyanna who believes that brand owners absolutely must provide for consumer-level authentication in their product packaging.
FIRST (For Inspiration and Recognition of Science and Technology) began 22 years ago in New Hampshire – and the competition drew less than two dozen teams. Now the program has grown to 2,000 teams competing in 70 regional competitions all over the world, with over $15,000,000 in scholarships[...]
The Label Printers has won two prestigious awards for their efforts in making the company’s operations more environmentally sound and sustainable. The company has won TLMI’s (Tag and Label Manufacturers Institute) Environmental Leadership Award and the State of Illinois’[...]