13 Feb

Covert Security Elements in Brand Protection Labels

When you read the phrase “covert security,” product labels don’t immediately jump to mind. The words conjure up images of illicit meetings, shadowy figures, and secret codes — spy stuff.

But in an era where counterfeiting, gray market sales, and product tampering run rampant, brands in every[...]

30 Jan

Overt Security Elements in Brand Protection Labels

In part 1 of our series on brand protection labels, we wrote about how your brand is one of your business’s most valuable assets – if not the most valuable asset. We talked about how negative perceptions of your brand can damage the trust you’ve carefully nurtured among customers and potential[...]

09 Jan

Do You Need Brand Protection?

(This blog is Part 1 in our ongoing series on brand protection.)

Your brand is more than a name. It’s more than a logo, more than colors, and more than an aesthetic. Your brand is not even your product.

Your brand lives in the minds of your customers and potential customers. How they perceive[...]

19 Jul

Luxury Brand Labels: Ways to Set Your Product Above the Rest

Whether it’s designer handbags, premium vodka, or top-end electronics, luxury products are aspirational and desirable. And it’s not just because of the products themselves: Luxury brands carefully manage the entire consumer experience, from the personal attention of expert salespeople to the[...]

23 Mar

Scary-but-True Facts on Counterfeit Goods in America

When people think of “counterfeiting,” they tend to think of counterfeit money. However, there is a hugely lucrative market for counterfeit goods, with cheap knockoffs that attempt to imitate the real thing. Sometimes the imitator is easy to spot, but sometimes they can fool even the savviest[...]

21 Nov

What 50 Years of Experience Can Teach the Label Industry

Like anyone, we always feel good when we hear people saying kind things about us. This story about us is especially gratifying as it not only spotlights our 50-year Anniversary but also shines a light on our own Lori Campbell. We benefit every day from Lori’s leadership and the insights she[...]

17 Apr

A Little Program We’ve Been Working on For the Last Forty-Nine Years

In our Fiftieth Anniversary Celebration post, we launched our celebration of The Label Printers 50th year in business. As noted in that piece, during the company’s second year in business we completed our first job for Underwriters Laboratories, now known as UL. No one could have guessed back in[...]

08 Mar

What Do Hoverboards, UL, and Mark Cuban Have In Common?

One of this past Christmas’ “hot toys” was the hoverboard.  As is often the case with “hot” anything, products are rushed to market to meet that demand.   And, as is also often the case, that rush to market may mean potential issues with the “hot” product – such as the exploding batteries and[...]

20 Oct

The Label Printers A Platinum Sponsor of the 2015 International Law Enforcement IP Crime Conference

The Label Printers’ Chief Executive, Bill Kane, and Chief of Operations, Lori Campbell recently returned from Buenos Aires, Argentina where they attended the 2015 International Law Enforcement Intellectual Property (IP) Crime Conference – co-hosted by INTERPOL and the Ministry of Security,[...]

20 Oct

Say It Ain’t So, Joe – oh, wait, wrong Chicago baseball team

The Chicago Cubs make the playoffs – and counterfeit playoff tickets hit the market

Chicago media have published articles recently about fake tickets to the Chicago Cubs playoff games.  The Cubs are famously searching for their first World Series win since 1908, and their fans are eager to pay[...]

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