20 Jun

Custom Label Roundup: Energy Drink Labels

When it comes down to it, most energy drinks do the same thing: deliver a caffeine-powered jolt of stamina. But the way brands truly stand out in the crowded energy drink market is by promoting a lifestyle.

If all you want is a rush of adrenaline to get you through a night of studying or a[...]

13 Jun

How to Get Outdoor Equipment Labels That Last

When it comes to enduring the weather, a label is like a person: It sometimes needs assistance to thrive in the great outdoors. When the temperatures drop below freezing, we put on insulated winter coats. When the summer sun is blazing, we don our shades and slather on sunscreen.

In short, we[...]

30 May

Product Labeling in Marketing: What Drives Buying Decisions?

What’s in a food product label? A product with any other packaging would taste just as good, right? Well, not exactly.

Taste, touch, sight, and smell are all intertwined in a complex web of interactions science is just starting to unravel. Recent research has shown that the impressions we get[...]

23 May

A Brief History of Printing Presses - Part 1: China

It’s hard to imagine (and easy to forget) that there was ever a time civilization functioned without printing.

By making it easier, cheaper, and faster to copy and disseminate information, printing enlightened the world. It broke down barriers of knowledge between the educated, wealthy few and[...]

16 May

Custom Labels and the Vintage Look

Vintage, retro, throwback, old-timey – call it what you want, but people have been looking to the past for as long as there has been a past to look back to. Vintage design elements evoke qualities like durability and tradition. They may bring us back to our childhoods, when life was simpler (or[...]

10 May

Does Your Event Need Promotional Stickers?

Remember when you were a kid and you plastered stickers of your favorite cartoon characters all over your lunchbox? Even as an adult, you may decorate your car’s bumper with the slogans of causes you support or the logos of teams you root for.

People of all ages use stickers as shorthand for who[...]

02 May

What Custom Labels Does a Craft Brewery Need?

A memorable craft beer isn’t just about taste. With so many craft beers lining store shelves, it takes a certain visual flair to stand out. Some of the world’s most celebrated craft brewers are also among the most creative label designers, with looks that are funny, artistic, vintage, and[...]

25 Apr

10 Chicago Food and Beverage Items with Great Labels

Chicagoans have been innovating with food and drink since the day it occurred to someone to put the sauce on top of a pizza. The nation’s third-largest city is a food capital, but Chicago’s gastronomic delights aren’t limited to its classic neighborhood joints and Michelin-starred eateries.


18 Apr

How Do You Choose a Supplier Partner?

Having been in customer- or client-facing roles throughout my career, I’ve lost track of the number of times that I have been asked some version of “Why should we choose to work with you over your competitors?”

I always take this question seriously. For one thing, it rarely is asked until a[...]

11 Apr

Checklist: How to Create a Print-Ready File

There’s a feeling of satisfaction when you submit a file to a printer and receive, “That’s perfect – thanks!” as a response. Unfortunately, some label vendors may not make their file requirements clear up front, resulting in a frustrating back-and-forth discussion that can push timelines further[...]

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