The globalization of agriculture has its advantages. For one, it allows us to eat strawberries year-round. It also helps farmers reach far-flung new markets. The downside, though, is most of us have no ideas where our meals originate.
When it comes down to it, most energy drinks do the same thing: deliver a caffeine-powered jolt of stamina. But the way brands truly stand out in the crowded energy drink market is by promoting a lifestyle.
If all you want is a rush of adrenaline to get you through a night of studying or a[...]
Vintage, retro, throwback, old-timey – call it what you want, but people have been looking to the past for as long as there has been a past to look back to. Vintage design elements evoke qualities like durability and tradition. They may bring us back to our childhoods, when life was simpler (or[...]
If nearly $2 billion in sales on Etsy (and growing) is any indication, the market for handcrafted goods is only gaining momentum. In the age of rising automation and mass production, many consumers crave the distinctive authenticity and uniqueness of handcrafted items.
To stand out in a growing[...]
No one who works for a small business holds just one role. Chances are, everyone’s necks are sore from supporting the weight of multiple hats. But when it comes to graphic design, should someone on your team try to add that hat to their stack, or should you seek outside help?
Marketing experts will tell you that a brand isn’t something you own. A brand is the sum total of people’s perceptions of a product or company, meaning that your company’s brand lives in the minds and hearts of your customers and potential customers. But with every word, image, and product you[...]
A great beauty product label doesn’t just say, “Our product will make you look beautiful and smell nice.” It’s about connecting to consumers on a deeper level and saying, “We know you and we’ll take care of you. We can help you be your best, most confident self.”
In addition, a beauty product[...]
The evidence shows that consumers are increasingly choosing brands that take their environmental impact seriously. According to a Nielsen study, 53 percent of millennials say they would be willing to pay more for products that come in environmentally friendly packaging.
When choosing labels for[...]
There is a lot of great beer out there, thanks to the revival in craft brewing. Brewers are getting increasingly creative, with their delectable-sounding IPAs, porters, lagers, sours, and stouts tempting us into trying something new every time.
A big part of that temptation? The label. We’re not[...]