04 Oct

Custom Label Roundup: Household Product Labels

It’s not easy being a custom label on a household product.

Items such as cleansers, dish soap, laundry detergent, and air fresheners are subjected to some of the harshest conditions a product can encounter. Damp bathrooms, musty cabinets, and cold cellars are all common storage areas for[...]

26 Sep

Custom Label Printing for Challenging Applications

“Why do you ask so many questions?” We admit it might be a little disorienting to experience for the first time the questions that a label sales professional asks. Our people are inquisitive.

There’s a reason for the in-depth questioning, however, and it’s not only because we really like our[...]

23 Sep

Custom Label Highlight: Extended Content Labels

With some products, you may need or want to put a large amount of information on a small label. But how do you make it work without reducing your font size to the point of illegibility?

Fortunately, in a three-dimensional world, there’s no reason to restrict our product labels to two dimensions.[...]

05 Sep

Time to Update Your Label? How Not to Harm Your Brand.

As the expression goes, a picture says a thousand words. If that picture is on your product label or packaging, it says everything.

Ten years ago, a well-known household brand found that out the hard way, when a redesign gained sleek and modern graphics … but lost customers. Millions of them.

15 Aug

Smart Label Technologies for Food Products

The way we eat is changing, and with it, the information we look for on product labels. Many Americans are no longer content to remain in the dark about the ingredients in their food, the source of the ingredients, and how they’re processed.

The growing consumer desire to know about their food[...]

18 Jul

Marijuana Labeling: What’s New, What’s Needed

On Jan. 1, 2020, Illinois will officially become the next state in the nation to legalize the sale of marijuana for recreational purposes. The change comes as a result of the Cannabis Regulation and Taxation Act (CRTA), a bill passed by the state General Assembly in May and signed into law by[...]

11 Jul

Food Labels and Agricultural Product Tracking

The globalization of agriculture has its advantages. For one, it allows us to eat strawberries year-round. It also helps farmers reach far-flung new markets. The downside, though, is most of us have no ideas where our meals originate.

20 Jun

Custom Label Roundup: Energy Drink Labels

When it comes down to it, most energy drinks do the same thing: deliver a caffeine-powered jolt of stamina. But the way brands truly stand out in the crowded energy drink market is by promoting a lifestyle.

If all you want is a rush of adrenaline to get you through a night of studying or a[...]

16 May

Custom Labels and the Vintage Look

Vintage, retro, throwback, old-timey – call it what you want, but people have been looking to the past for as long as there has been a past to look back to. Vintage design elements evoke qualities like durability and tradition. They may bring us back to our childhoods, when life was simpler (or[...]

28 Mar

Buying Custom Labels for Handmade Items

If nearly $2 billion in sales on Etsy (and growing) is any indication, the market for handcrafted goods is only gaining momentum. In the age of rising automation and mass production, many consumers crave the distinctive authenticity and uniqueness of handcrafted items.

To stand out in a growing[...]

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