Never have brands had so many options for creating attention-grabbing custom labels. And the stakes have never been higher. Consumer attention spans are shrinking, and competition in categories such as wine, craft beer, and food is skyrocketing.
If you want your product to stand out on the[...]
In the beginning, there was just “wine.” That’s no surprise, considering people started drinking fermented grape juice sometime around 6000 B.C., long before concepts like “varietal,” “terroir,” and “oaky finish” entered the mainstream.
Over time, though, people began noticing the wide variation[...]
In the craft brewing business, the operative word is “craft.” A craft beer reflects the expertise, passion, and artistry of its maker, with enthusiasts prizing each brewer’s individuality.
The “craft” aspect of a craft beer doesn’t end with taste and mouthfeel, though. There’s a visual component[...]
“The past is never dead,” wrote William Faulkner in an oft-quoted line. “It’s not even past.”
Nostalgia is among the most powerful and universal human emotions. According to a recent YouGov study:
What are you not thinking about when you think about product labels?
Eye-catching design features get all the glory. But when you’re planning a new label, all the seemingly “minor” decisions you have to make can add up to the difference between a great label and a disappointing one.
If you don’t spend every hour of the workday thinking about product labels (like we do), you may not realize they’re more than just sticky pieces of paper or plastic. A surprising number of factors must align to create the perfect product label. And most importantly, the factors differ depending[...]
Everybody loves a sticker.
As kids, we plastered our favorite cartoon characters over our lunchboxes and binders. A few years later, we decorated the inside of our lockers with our favorite bands.
Even adults can’t resist the allure of a sticker. Scan any coffee shop where people are working,[...]
As often as we write about printing on this blog – sometimes diving into centuries of history – we rarely mention the original written-word technology: good old-fashioned handwriting. Sometimes, you just want to be able to scrawl something.
There’s a label for that.
The holidays are a fun label design challenge. Can your brand convey the warmth and joy of the season without dipping too far into cliché and sentimentality?
Holiday label design is all about achieving the perfect balance of traditionalism (holly sprigs and snowflakes), silliness (Santa Claus[...]
The rich deep amber of fine aged whiskey. The hazy gold of craft-brewed ale. The silky, shimmering whiteness of luxury skin cream. The crystal-clear purity of artesian spring water.
Some products do their own visual marketing, with gorgeous colors imbued by nature and time that would be a crime[...]
The Label Printers is your partner in the printing business. We are experts in the production of labels, no matter the purpose. World leaders in brand protection labeling, we also produce prime (product) labeling, marketing labels, warning/safety markings, labels to meet regulatory requirements and essentially any kind of label you might need. Our operations are certified to ISO 9001 standards, which requires an uncompromising commitment to quality.
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