11 Jul

Food Labels and Agricultural Product Tracking

The globalization of agriculture has its advantages. For one, it allows us to eat strawberries year-round. It also helps farmers reach far-flung new markets. The downside, though, is most of us have no ideas where our meals originate.

20 Jun

Custom Label Roundup: Energy Drink Labels

When it comes down to it, most energy drinks do the same thing: deliver a caffeine-powered jolt of stamina. But the way brands truly stand out in the crowded energy drink market is by promoting a lifestyle.

If all you want is a rush of adrenaline to get you through a night of studying or a[...]

16 May

Custom Labels and the Vintage Look

Vintage, retro, throwback, old-timey – call it what you want, but people have been looking to the past for as long as there has been a past to look back to. Vintage design elements evoke qualities like durability and tradition. They may bring us back to our childhoods, when life was simpler (or[...]

28 Mar

Buying Custom Labels for Handmade Items

If nearly $2 billion in sales on Etsy (and growing) is any indication, the market for handcrafted goods is only gaining momentum. In the age of rising automation and mass production, many consumers crave the distinctive authenticity and uniqueness of handcrafted items.

To stand out in a growing[...]

14 Mar

Is DIY Label Design a Smart Idea?

No one who works for a small business holds just one role. Chances are, everyone’s necks are sore from supporting the weight of multiple hats. But when it comes to graphic design, should someone on your team try to add that hat to their stack, or should you seek outside help?

14 Feb

Mood Matters: Does Your Label Match Your Branding?

Marketing experts will tell you that a brand isn’t something you own. A brand is the sum total of people’s perceptions of a product or company, meaning that your company’s brand lives in the minds and hearts of your customers and potential customers. But with every word, image, and product you[...]

10 Jan

Label Roundup: 10 Iconic Beauty Product Labels

A great beauty product label doesn’t just say, “Our product will make you look beautiful and smell nice.” It’s about connecting to consumers on a deeper level and saying, “We know you and we’ll take care of you. We can help you be your best, most confident self.”

In addition, a beauty product[...]

08 Nov

Custom Label Roundup: Hot Sauce Labels Get Spicy

When it comes to custom labels that show off the originality of their brand, revel in irreverent and even ribald humor, and experiment with color, shape, and design – hot sauce labels give craft beer and wine labels a run for their money. If you’re looking for label inspiration for your brand,[...]

25 Oct

Tips for Creating Product Labels for Recyclable Containers

The evidence shows that consumers are increasingly choosing brands that take their environmental impact seriously. According to a Nielsen study, 53 percent of millennials say they would be willing to pay more for products that come in environmentally friendly packaging.

When choosing labels for[...]

27 Sep

A Printer’s Tips for Designing a Great Craft Beer Label

There is a lot of great beer out there, thanks to the revival in craft brewing. Brewers are getting increasingly creative, with their delectable-sounding IPAs, porters, lagers, sours, and stouts tempting us into trying something new every time.

A big part of that temptation? The label. We’re not[...]

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