20 Aug

5 Expert Tips to Make Your Custom Labels Pop

Never have brands had so many options for creating attention-grabbing custom labels. And the stakes have never been higher. Consumer attention spans are shrinking, and competition in categories such as wine, craft beer, and food is skyrocketing.

If you want your product to stand out on the[...]

14 Aug

Wine Labels: A History

In the beginning, there was just “wine.” That’s no surprise, considering people started drinking fermented grape juice sometime around 6000 B.C., long before concepts like “varietal,” “terroir,” and “oaky finish” entered the mainstream.

Over time, though, people began noticing the wide variation[...]

19 Mar

5 Freelance Beer Label Designers to Watch

In the craft brewing business, the operative word is “craft.” A craft beer reflects the expertise, passion, and artistry of its maker, with enthusiasts prizing each brewer’s individuality.

The “craft” aspect of a craft beer doesn’t end with taste and mouthfeel, though. There’s a visual component[...]

05 Mar

Custom Label Design Inspiration: The 1980s

“The past is never dead,” wrote William Faulkner in an oft-quoted line. “It’s not even past.”

Nostalgia is among the most powerful and universal human emotions. According to a recent YouGov study:

  • 9 out of 10 people say they think fondly about the past at least occasionally.
  • Almost half of[...]
06 Feb

10 Tips for Great Product Labels

What are you not thinking about when you think about product labels?

Eye-catching design features get all the glory. But when you’re planning a new label, all the seemingly “minor” decisions you have to make can add up to the difference between a great label and a disappointing one.

16 Jan

5 Product Label Printing Mistakes to Avoid

If you don’t spend every hour of the workday thinking about product labels (like we do), you may not realize they’re more than just sticky pieces of paper or plastic. A surprising number of factors must align to create the perfect product label. And most importantly, the factors differ depending[...]

05 Dec

Why Custom Stickers Make Great Swag

Everybody loves a sticker.

As kids, we plastered our favorite cartoon characters over our lunchboxes and binders. A few years later, we decorated the inside of our lockers with our favorite bands.

Even adults can’t resist the allure of a sticker. Scan any coffee shop where people are working,[...]

21 Nov

What to Know About Writable Custom Labels

As often as we write about printing on this blog – sometimes diving into centuries of history – we rarely mention the original written-word technology: good old-fashioned handwriting. Sometimes, you just want to be able to scrawl something.

There’s a label for that.

14 Nov

How to Use Custom Labels During the Holidays

The holidays are a fun label design challenge. Can your brand convey the warmth and joy of the season without dipping too far into cliché and sentimentality?

Holiday label design is all about achieving the perfect balance of traditionalism (holly sprigs and snowflakes), silliness (Santa Claus[...]

04 Nov

Are Clear Labels the Clear Choice for Your Business?

The rich deep amber of fine aged whiskey. The hazy gold of craft-brewed ale. The silky, shimmering whiteness of luxury skin cream. The crystal-clear purity of artesian spring water.

Some products do their own visual marketing, with gorgeous colors imbued by nature and time that would be a crime[...]

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