If you don’t spend every hour of the workday thinking about product labels (like we do), you may not realize they’re more than just sticky pieces of paper or plastic. A surprising number of factors must align to create the perfect product label. And most importantly, the factors differ depending[...]
Everybody loves a sticker.
As kids, we plastered our favorite cartoon characters over our lunchboxes and binders. A few years later, we decorated the inside of our lockers with our favorite bands.
Even adults can’t resist the allure of a sticker. Scan any coffee shop where people are working,[...]
As often as we write about printing on this blog – sometimes diving into centuries of history – we rarely mention the original written-word technology: good old-fashioned handwriting. Sometimes, you just want to be able to scrawl something.
There’s a label for that.
The holidays are a fun label design challenge. Can your brand convey the warmth and joy of the season without dipping too far into cliché and sentimentality?
Holiday label design is all about achieving the perfect balance of traditionalism (holly sprigs and snowflakes), silliness (Santa Claus[...]
The rich deep amber of fine aged whiskey. The hazy gold of craft-brewed ale. The silky, shimmering whiteness of luxury skin cream. The crystal-clear purity of artesian spring water.
Some products do their own visual marketing, with gorgeous colors imbued by nature and time that would be a crime[...]
It’s not easy being a custom label on a household product.
Items such as cleansers, dish soap, laundry detergent, and air fresheners are subjected to some of the harshest conditions a product can encounter. Damp bathrooms, musty cabinets, and cold cellars are all common storage areas for[...]
“Why do you ask so many questions?” We admit it might be a little disorienting to experience for the first time the questions that a label sales professional asks. Our people are inquisitive.
There’s a reason for the in-depth questioning, however, and it’s not only because we really like our[...]
With some products, you may need or want to put a large amount of information on a small label. But how do you make it work without reducing your font size to the point of illegibility?
Fortunately, in a three-dimensional world, there’s no reason to restrict our product labels to two dimensions.[...]
As the expression goes, a picture says a thousand words. If that picture is on your product label or packaging, it says everything.
Ten years ago, a well-known household brand found that out the hard way, when a redesign gained sleek and modern graphics … but lost customers. Millions of them.
The way we eat is changing, and with it, the information we look for on product labels. Many Americans are no longer content to remain in the dark about the ingredients in their food, the source of the ingredients, and how they’re processed.
The growing consumer desire to know about their food[...]