13 Aug

Implementing Brand Protection Strategies

An excellent article from Ron Romanik, contributing editor at Packaging World - August 9, 2013  From this seat in the auditorium, his key factors - especially 10, 11, and 12 - represent a very real world analysis of the situations, motivations, and attitudes of brand owners, solution providers[...]
26 Jul

Investing in Capabilities

Unless you're a history buff (or a label geek!), the first few paragraphs of this article might not be of much interest.  For me, the real interest is in the discussion on the future of label converting and the many, many considerations that go into capital equipment expansion.  Understanding the[...]

26 Jul

Anti-counterfeiting Technology Taggants and Explosives: How High a Priority is Anti-counterfeiting?

Taggants are a “chemical barcode” – uniquely encoded, microscopic materials or chemistries that are incorporated into a product to give it a “fingerprint”.

06 Jun

The Challenges of Pharmaceutical Labeling

This recent article in Label and Narrow Web magazine summarizes the March Pharma Labeling Compliance Conference.  The comments from some of the speakers accurately capture the myriad challenges and risks in developing pharma labeling. 

05 Jun

Instant Gratification Drives Consumer Behavior

Click on this link to read some great strategies for engaging consumers.  The sales and customer service staff at The Label Printers can help you with interactive graphics, coupons, and ways to utilize the power of digital printing....bringing more customers to your product!

30 May

Visual vs. Verbal

This article reinforces what visual creatures we consumers are.  The emphasis on creating that visual "stamp" of your brand's message is so very critical in the short-attention-span-theatre, aka store aisles!

28 May

Proposed Anti-counterfeiting Rules from the Department of Defense

Below is some excerpted information on a “Proposed Rule” relative to anti-counterfeiting measures required of DOD suppliers that has recently been published. Click on the title to go to the DOD’s web site for the complete regulation supplement.

23 May

A Case Against QR Codes in Package Design | Kaleidoscope | blog

This is a great post on the problems inherent with simply slapping a QR code on a package and calling it a day.  QR codes can be a powerful tool for communication between brands and their customers but, like most things, without a clear strategy behind the use...the codes just end up being more[...]

14 May

Greenwashing: Sustainability’s Dirty Little Secret

Excerpts from:  Greenwashing: Sustainability's Dirty Little Secret A very thought provoking, and well researched, article from My Print Resources (Joann Whitcher) - click on this link for the full text of the article

09 May

We Have Seen the Enemy….and the Enemy is Us!

You can’t turn around these days without someone making an announcement.  And I’ve got one of my own:   I AM NO LONGER THE POLLYANNA OF BRAND PROTECTION; the Pollyanna who believes that brand owners absolutely must provide for consumer-level authentication in their product packaging.

For many[...]

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