If you don’t spend every hour of the workday thinking about product labels (like we do), you may not realize they’re more than just sticky pieces of paper or plastic. A surprising number of factors must align to create the perfect product label. And most importantly, the factors differ depending[...]
(This blog is Part 1 in our ongoing series on brand protection.)
Your brand is more than a name. It’s more than a logo, more than colors, and more than an aesthetic. Your brand is not even your product.
Your brand lives in the minds of your customers and potential customers. How they perceive[...]
The end of the 2010s is almost here, and to many of us, it’s as if the decade was just getting started. Maybe it’s because the pace of change these past 10 years has been so rapid. In the technological realm, especially, it seems like we never had the chance to settle in.
Through all the changes[...]
In business, clients and customers commonly entrust their partners with sensitive assets. As printers, our customers routinely rely on us to handle trademarked and copyrighted materials – their intellectual property assets. At times, we have labels and other packaging elements in our hands[...]
Everybody loves a sticker.
As kids, we plastered our favorite cartoon characters over our lunchboxes and binders. A few years later, we decorated the inside of our lockers with our favorite bands.
Even adults can’t resist the allure of a sticker. Scan any coffee shop where people are working,[...]
As often as we write about printing on this blog – sometimes diving into centuries of history – we rarely mention the original written-word technology: good old-fashioned handwriting. Sometimes, you just want to be able to scrawl something.
There’s a label for that.
The holidays are a fun label design challenge. Can your brand convey the warmth and joy of the season without dipping too far into cliché and sentimentality?
Holiday label design is all about achieving the perfect balance of traditionalism (holly sprigs and snowflakes), silliness (Santa Claus[...]
At The Label Printers, we’re not just proud of the work we do for our clients – we’re proud of our people, too.
When you place a custom label order with us, the job passes through the hands of many of our experienced, dedicated professionals. So, we figured it was time for you to meet some of[...]
The rich deep amber of fine aged whiskey. The hazy gold of craft-brewed ale. The silky, shimmering whiteness of luxury skin cream. The crystal-clear purity of artesian spring water.
Some products do their own visual marketing, with gorgeous colors imbued by nature and time that would be a crime[...]
The days of Gutenberg – when printing presses were straightforward, hand-operated devices – are long behind us. In the modern era, the typical commercial printer’s factory floor is populated by sophisticated automated machinery that can churn out high-quality printed products in volumes and at[...]