05 Sep

Time to Update Your Label? How Not to Harm Your Brand.

As the expression goes, a picture says a thousand words. If that picture is on your product label or packaging, it says everything.

Ten years ago, a well-known household brand found that out the hard way, when a redesign gained sleek and modern graphics … but lost customers. Millions of them.

23 Aug

A Brief History of Printing Presses – Part 4: Modern Day

If you’ve been following our series on the history of printing presses, it’s been quite a ride. We started in China way back in the 800s A.D. We checked in with Gutenberg and the information explosion he ignited throughout Renaissance Europe. And in our last piece, we looked at the Industrial[...]

15 Aug

Smart Label Technologies for Food Products

The way we eat is changing, and with it, the information we look for on product labels. Many Americans are no longer content to remain in the dark about the ingredients in their food, the source of the ingredients, and how they’re processed.

The growing consumer desire to know about their food[...]

08 Aug

So You Need a Custom Label: Now What?

Here at the Label Printers, we think about custom labels a lot – not just because labels are our business, but because we’ve seen how the right label can help move products off the shelf. Labels aren’t just decorations; they’re critical sales tools.

Whether you’ve been planning your label for[...]

01 Aug

3 Takeaways from Beer Advocate’s Spotlight on Label Designers

A new generation of innovative brewers usually – and deservedly – gets the glory for expanding the palates of beer nerds and everyday consumers with artisanal hops, botanical ingredients, and barrel aging.

But let’s take a moment to wonder where the current craft brew craze would be without the[...]

25 Jul

A Brief History of Printing Presses – Part 3: The Industrial Revolution

When thinking about the history of printing, the Gutenberg Bible often comes to mind (or China, if you’ve read Part 1 in this series). But what about all the developments that have happened since then?

Today’s presses can print more words in one second than even a 17th-century printshop could[...]

18 Jul

Marijuana Labeling: What’s New, What’s Needed

On Jan. 1, 2020, Illinois will officially become the next state in the nation to legalize the sale of marijuana for recreational purposes. The change comes as a result of the Cannabis Regulation and Taxation Act (CRTA), a bill passed by the state General Assembly in May and signed into law by[...]

11 Jul

Food Labels and Agricultural Product Tracking

The globalization of agriculture has its advantages. For one, it allows us to eat strawberries year-round. It also helps farmers reach far-flung new markets. The downside, though, is most of us have no ideas where our meals originate.

02 Jul

Social Media and Brand Protection

Social media is fertile ground for the rapid spread of fake information – and it’s also become a hotspot for buying and selling counterfeit goods.

27 Jun

A Brief History of Printing Presses – Part 2: Gutenberg

Ask anyone in the western world what they know about the history of printing, and it’s a sure bet that – if they know anything at all – they’ll start with Johannes Gutenberg. In Europe and North America, Gutenberg’s name is not only synonymous with the early history of the printing press, but[...]

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