30 Aug

Product Labels and the Science of Color

When you’re in the label printing business, you think a lot about color. To a layperson, a yellow is a yellow, a blue is a blue, and a purple is a purple. To a printing company, those simple descriptions of color are uncomfortably non-specific.

A color on a monitor screen can look very different[...]

24 Aug

Custom Labels and Accessibility: 3 Options for Visually Impaired Consumers

Among the many challenges blind or visually impaired people overcome every day is how to identify products at the grocery store, at the pharmacy, and around the house.

Most visually impaired people have perfected strategies to adapt. They may bring a friend or family member to the store to help[...]

16 Aug

5 Label Trends for Cosmetics Brands and Beauty Products in 2018

Beauty is booming. Everybody from your grandmother to the kid next door is having fun contouring, highlighting, and tinting — and cosmetic brands are reaping the benefits. The global cosmetics market is skyrocketing toward a market value of over $800 billion by 2023, and is seemingly impervious[...]

09 Aug

Eco-Friendly Labels for Environmentally-Conscious Brands

Nearly three out of four millennials say they would pay more for sustainable products. Over half of baby boomers feel the same way.

Among those consumers willing to pay more for sustainability, 53 percent look for products with environmentally-friendly packaging. Driven by consumer demand, the[...]

02 Aug

Label Roundup: 10 Wine Labels That Stand Out

We’re living in a golden age of wine bottle label design, thanks to innovations in label-printing technology, a new generation of creative graphic designers, and an increasing eagerness on the part of winemakers to break with staid tradition.

You don’t have to look far to find examples of the[...]

26 Jul

Barcodes and RFID Labels: Are Your Labels Helping You with Inventory Control?

It’s 10 p.m, do you know where your inventory is?

For many brands, the answer is a resounding “yes,” thanks to the common technologies – and some emerging ones - that take the guesswork out of inventory control. Barcodes and RFID chips have become prevalent methods to help brands keep tabs on[...]

19 Jul

Luxury Brand Labels: Ways to Set Your Product Above the Rest

Whether it’s designer handbags, premium vodka, or top-end electronics, luxury products are aspirational and desirable. And it’s not just because of the products themselves: Luxury brands carefully manage the entire consumer experience, from the personal attention of expert salespeople to the[...]

12 Jul

Expert Q&A: Considerations When Submitting Artwork to a Label Printer

You have beautifully designed label graphics ready to go, and you’ve chosen your label supplier. Now it’s time for your printer’s prepress team to make sure every color, font, and image on your label looks exactly the way you want.

The professionals in the prepress department are masters at[...]

28 Jun

Labels at Work: Industrial and Durable Labels

From large safety warnings to tiny UL marks, industrial labels cover a range of sizes, but they all have one thing in common: They need to be tough.

The industrial environment can be punishing on a label. Heat, cold, grit, oil, chemicals, rough handling — an industrial label has to endure it[...]

21 Jun

Head Start: Why Ordering Labels Early Is a Smart Move

Launching a new product means a lot of excitement, and a lot of tasks on the to-do list: Development, manufacturing, and marketing and distribution are just the tip of the iceberg. Labels are on that to-do list as well, but the question is: How far down the list are they? How much lead time [...]

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