Whether it’s designer handbags, premium vodka, or top-end electronics, luxury products are aspirational and desirable. And it’s not just because of the products themselves: Luxury brands carefully manage the entire consumer experience, from the personal attention of expert salespeople to the[...]
You have beautifully designed label graphics ready to go, and you’ve chosen your label supplier. Now it’s time for your printer’s prepress team to make sure every color, font, and image on your label looks exactly the way you want.
The professionals in the prepress department are masters at[...]
From large safety warnings to tiny UL marks, industrial labels cover a range of sizes, but they all have one thing in common: They need to be tough.
The industrial environment can be punishing on a label. Heat, cold, grit, oil, chemicals, rough handling — an industrial label has to endure it[...]
Launching a new product means a lot of excitement, and a lot of tasks on the to-do list: Development, manufacturing, and marketing and distribution are just the tip of the iceberg. Labels are on that to-do list as well, but the question is: How far down the list are they? How much lead time [...]
You’re at the store to buy soap and your regular brand isn’t available. Staring at the wall of unfamiliar, but similar products … which do you choose?
If you’re like the average consumer, you’ll make your decision in seconds. You’ve got things to do and other products to buy. You can’t spend all[...]
Nearly any brand can fall victim to counterfeiters, whether it’s the clothes and accessories we wear, the food and drinks we consume, or the electronics we use for work or entertainment. It’s a problem that costs brands worldwide a quarter-trillion dollars annually.
Fortunately, you can fight[...]
The right label not only looks great, but stands up well to its environment. The wrong label, however, can fall off, crack, crumble, or lose color. And if any of these things happen, it can be a problem for your brand. As much as companies like to believe that the only thing that buyers care[...]
What are the ingredients of an amazing beer experience? Barley, hops, and yeast are essential. But for Noon Whistle Brewing Company, it’s not just about taste; there’s a visual and even tactile component to the perfect bottle of beer.
“There are a lot of different beers out there, and people[...]
As shelves crowd with competition and options abound online, product marketers are discovering that branding matters just as much as the features and quality of the product itself. Great branding helps consumers decide how a product fits into their lives. And the label on a retail product often[...]
When ordering labels for outdoor use, it’s critical to make the right choices in the early steps of the process.
Go in the wrong direction, and you can wind up with a label that fades, peels, or cracks over time — which can potentially impact your product’s performance, create a negative brand[...]