At this moment in history, it’s impossible to ignore the fact that consumers choose products based on more than price, features, and flashy design. Increasingly, consumers view choosing a brand as an ethical decision. And if your ethics agree with theirs, their loyalty will increase multi-fold.
A shift away from traditional retail has been underway for a while now as consumers of all generations embrace the convenience and savings of e-commerce. But the coronavirus pandemic has made many brick-and-mortar stores scramble to get their e-commerce storefronts up and running.
Here at the Label Printers, we think about custom labels a lot – not just because labels are our business, but because we’ve seen how the right label can help move products off the shelf. Labels aren’t just decorations; they’re critical sales tools.
Whether you’ve been planning your label for[...]
If you’re launching a new brand (or refreshing an old one), the look of your logo isn’t merely a decorative decision. Your logo is the encapsulation of the values and feelings that your brand stands for.
Designing a new logo can be a thrilling creative opportunity. But as you do it, we encourage[...]
From windshields to storefronts, windows present prime opportunities for labels, stickers, and signs. Windows draw the eye naturally — we want to see what’s inside or outside. As light streams in or out, it brings window-based labels and signs to life.
Window stickers, decals, and clings are[...]
When you buy groceries, the question is “paper or plastic?” At a fast food counter you’ll hear, “For here or to go?” When you order custom labels, before your label printer can finalize your order, they’ll want to know, “Do you want those labels in rolls, sheets, or stacks of cut singles?”
Among the many challenges blind or visually impaired people overcome every day is how to identify products at the grocery store, at the pharmacy, and around the house.
Most visually impaired people have perfected strategies to adapt. They may bring a friend or family member to the store to help[...]
Beauty is booming. Everybody from your grandmother to the kid next door is having fun contouring, highlighting, and tinting — and cosmetic brands are reaping the benefits. The global cosmetics market is skyrocketing toward a market value of over $800 billion by 2023, and is seemingly impervious[...]
We’re living in a golden age of wine bottle label design, thanks to innovations in label-printing technology, a new generation of creative graphic designers, and an increasing eagerness on the part of winemakers to break with staid tradition.
You don’t have to look far to find examples of the[...]
There’s a lot more to ”stickiness” than first meets the eye. The type of adhesive used in a label can be the deciding factor in whether the label performs the way you want or whether it turns into a sticky (or not sticky enough) situation.