28 Feb

5 Modern Design Trends to Use With Your Product Label

Maybe your product label design hasn’t changed since your company used rotary phones and it’s time for a new look. Or, you might be creating a brand-new label and need some help with your vision.

Why not take inspiration from the latest creative insights from leading graphic and industrial[...]

21 Feb

Ordering Custom Labels: What to Expect

Maybe you need labels for a new product release, or you want to refresh the look of an existing product. Maybe you need warning labels or instructive labels to help users make the most of your products safely. Maybe you’re looking to advertise a sale, identify visitors to a museum, or[...]

14 Feb

Mood Matters: Does Your Label Match Your Branding?

Marketing experts will tell you that a brand isn’t something you own. A brand is the sum total of people’s perceptions of a product or company, meaning that your company’s brand lives in the minds and hearts of your customers and potential customers. But with every word, image, and product you[...]

07 Feb

Brand Protection: How Track and Trace Can Help Secure Your Supply Chain

Is your supply chain leaking? No, we’re not talking about shipping containers dripping with unknown substances. We’re talking about products, raw materials, and components making their way into or out of the legitimate supply lines and marketplaces for your products.

Like a leak in your[...]

31 Jan

All About Thermal Labels: How Does Heat Work with Labels?

When buying custom labels, communication is key, especially if a certain term can have more than one meaning.

Mention the phrase “thermal labels” to your label printer and prepare yourself for follow-up questions. There are, in fact, two different ways of using heat to apply images and words to[...]

24 Jan

How Custom Labels Keep Healthcare Clinics Running Smoothly

Compared to million-dollar MRI machines and DNA sequencers, custom labels may not seem like consequential healthcare investments. But labels are indispensable for keeping healthcare clinics organized. They avert mixups, keep patients safe, ensure regulatory compliance, and promote efficiency.[...]

17 Jan

Will Your Product Label Last? How to Get a Durable Label

The life of a label is rarely easy, with labels enduring a ceaseless barrage of attacks. If it’s not temperature extremes assaulting adhesive, it’s pounding sunlight compromising colors. If it’s not rough hands ripping away at materials, it’s moisture turning masterpieces of design into pulpy[...]

10 Jan

Label Roundup: 10 Iconic Beauty Product Labels

A great beauty product label doesn’t just say, “Our product will make you look beautiful and smell nice.” It’s about connecting to consumers on a deeper level and saying, “We know you and we’ll take care of you. We can help you be your best, most confident self.”

In addition, a beauty product[...]

19 Dec

Security Labels, Brand Protection, and Your Company

Your brand is much more than your logo, font, or colors. Your brand is the totality of your customers’ experiences with and expectations of your products. As countless marketing gurus point out, your brand is a promise — a promise of quality and credibility.

A strong brand tells customers what[...]

13 Dec

2018 in Review: A Year in Custom Labels

Is it December already? The end of the year always seems to come with an explosion of activity. But if you can find the time, it can be rewarding to pause for a few moments to take stock of where you started the year and how far you’ve come.

In the custom label industry, 2018 was another year of[...]

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