From the smartphone in your pocket, to the lamp above your head, to all the microchips, transistors, and wires that provide power, movement, and function to the consumer and industrial devices that make modern life and work possible, electronics are everywhere. And with each device and its[...]
There is a lot of great beer out there, thanks to the revival in craft brewing. Brewers are getting increasingly creative, with their delectable-sounding IPAs, porters, lagers, sours, and stouts tempting us into trying something new every time.
A big part of that temptation? The label. We’re not[...]
Pharmaceuticals are among the most tightly regulated products in the country, and for good reason. Even tiny errors can mean the difference between helping and harming a patient. If information is misinterpreted (or missing), these products can fail to fulfill their vital functions.
We often talk about the technology-driven methods brands use to put their marks on their products and engage with consumers. But as we look to the future, we shouldn’t forget the past. Some of the most innovative label designs of the past have lessons to teach us about branding and endurance.
When you’re in the label printing business, you think a lot about color. To a layperson, a yellow is a yellow, a blue is a blue, and a purple is a purple. To a printing company, those simple descriptions of color are uncomfortably non-specific.
A color on a monitor screen can look very different[...]
Among the many challenges blind or visually impaired people overcome every day is how to identify products at the grocery store, at the pharmacy, and around the house.
Most visually impaired people have perfected strategies to adapt. They may bring a friend or family member to the store to help[...]
Beauty is booming. Everybody from your grandmother to the kid next door is having fun contouring, highlighting, and tinting — and cosmetic brands are reaping the benefits. The global cosmetics market is skyrocketing toward a market value of over $800 billion by 2023, and is seemingly impervious[...]
We’re living in a golden age of wine bottle label design, thanks to innovations in label-printing technology, a new generation of creative graphic designers, and an increasing eagerness on the part of winemakers to break with staid tradition.
You don’t have to look far to find examples of the[...]
It’s 10 p.m, do you know where your inventory is?
For many brands, the answer is a resounding “yes,” thanks to the common technologies – and some emerging ones - that take the guesswork out of inventory control. Barcodes and RFID chips have become prevalent methods to help brands keep tabs on[...]