Someone asked me the other day who our top competitors are in the area of anti-counterfeiting/brand protection. As a business professional I should know this, right? Shouldn’t even have to think about it. But as we talked further it occurred to me that the challenge isn’t so much with us[...]
Unless you're a history buff (or a label geek!), the first few paragraphs of this article might not be of much interest. For me, the real interest is in the discussion on the future of label converting and the many, many considerations that go into capital equipment expansion. Understanding the[...]
This recent article in Label and Narrow Web magazine summarizes the March Pharma Labeling Compliance Conference. The comments from some of the speakers accurately capture the myriad challenges and risks in developing pharma labeling.
Click on this link to read some great strategies for engaging consumers. The sales and customer service staff at The Label Printers can help you with interactive graphics, coupons, and ways to utilize the power of digital printing....bringing more customers to your product!
This article reinforces what visual creatures we consumers are. The emphasis on creating that visual "stamp" of your brand's message is so very critical in the short-attention-span-theatre, aka store aisles!
This is a great post on the problems inherent with simply slapping a QR code on a package and calling it a day. QR codes can be a powerful tool for communication between brands and their customers but, like most things, without a clear strategy behind the use...the codes just end up being more[...]
You can’t turn around these days without someone making an announcement. And I’ve got one of my own: I AM NO LONGER THE POLLYANNA OF BRAND PROTECTION; the Pollyanna who believes that brand owners absolutely must provide for consumer-level authentication in their product packaging.