Lori Campbell

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Recent Posts

26 Sep

Degrees of Separation

 Someone asked me the other day who our top competitors are in the area of anti-counterfeiting/brand protection.  As a business professional I should know this, right?  Shouldn’t even have to think about it.  But as we talked further it occurred to me that the challenge isn’t so much with us[...]

26 Jul

Investing in Capabilities

Unless you're a history buff (or a label geek!), the first few paragraphs of this article might not be of much interest.  For me, the real interest is in the discussion on the future of label converting and the many, many considerations that go into capital equipment expansion.  Understanding the[...]

06 Jun

The Challenges of Pharmaceutical Labeling

This recent article in Label and Narrow Web magazine summarizes the March Pharma Labeling Compliance Conference.  The comments from some of the speakers accurately capture the myriad challenges and risks in developing pharma labeling. 

05 Jun

Instant Gratification Drives Consumer Behavior

Click on this link to read some great strategies for engaging consumers.  The sales and customer service staff at The Label Printers can help you with interactive graphics, coupons, and ways to utilize the power of digital printing....bringing more customers to your product!

30 May

Visual vs. Verbal

This article reinforces what visual creatures we consumers are.  The emphasis on creating that visual "stamp" of your brand's message is so very critical in the short-attention-span-theatre, aka store aisles!

23 May

A Case Against QR Codes in Package Design | Kaleidoscope | blog

This is a great post on the problems inherent with simply slapping a QR code on a package and calling it a day.  QR codes can be a powerful tool for communication between brands and their customers but, like most things, without a clear strategy behind the use...the codes just end up being more[...]

09 May

We Have Seen the Enemy….and the Enemy is Us!

You can’t turn around these days without someone making an announcement.  And I’ve got one of my own:   I AM NO LONGER THE POLLYANNA OF BRAND PROTECTION; the Pollyanna who believes that brand owners absolutely must provide for consumer-level authentication in their product packaging.

For many[...]

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