January 13, 2021
Editor's note: An earlier version of this post was published in May of 2018. We've updated the post with additional...
January 7, 2021
In addition to doing the things all product labels must do – attract consumers, provide usage instructions, look great –...
December 21, 2020
Everyone loves end-of-year lists. There’s something both captivating and somewhat revealing about looking back and revisiting...
Tags: Understanding Labels
December 17, 2020
Everyone makes mistakes, so the old saying goes. But while to err is human, sometimes you can save yourself a world of...
December 3, 2020
As consumers, we become so accustomed to scanning food and beverage labels while choosing products that we rarely stop to...
Tags: Food & Beverage Labels
November 12, 2020
Lean manufacturing is all about doing as much as you can with as little as you need. Lean means stripping away wasteful...
November 5, 2020
Have you ever looked closely at the label on a cosmetics product? We mean, really closely?
Once you get past the product...
October 29, 2020
Seen any good product labels lately? While brick-and-mortar retail sales took a COVID-induced plunge this year, label design...
Tags: Label Design, Product Labels
October 26, 2020
While cannabis is still considered a controlled substance at the federal level, it’s clear attitudes about marijuana are...
October 20, 2020
This has been a crazy year to be in the food and beverage business. Most restaurants, pubs, bars, and cafes throughout the...
Tags: Food & Beverage Labels
September 30, 2020
When it comes to some products, consumers are spoiled for choice. Often, whichever product gets noticed first will have a...
Tags: Label Design, Product Labels
September 17, 2020
You’ve got a fantastic product, fun and functional packaging, and a captivating brand image. Now all you need is a label. Do...
Tags: Understanding Labels
September 10, 2020
Looks aren’t everything. But when you’re a craft beer brand looking to stand out on the shelf, win over new customers, and...
August 20, 2020
Never have brands had so many options for creating attention-grabbing custom labels. And the stakes have never been higher....
Tags: Label Design, Product Labels
August 14, 2020
In the beginning, there was just “wine.” That’s no surprise, considering people started drinking fermented grape juice...
August 6, 2020
Pharmaceutical manufacturers have always, by necessity, been at the forefront of label innovation. After all, pharmaceutical...
Tags: Security Labels, Product Labels, Health & Personal Care Labels
July 22, 2020
At this moment in history, it’s impossible to ignore the fact that consumers choose products based on more than price,...
Tags: Label Design, Sustainability
July 16, 2020
Compliance is about keeping people safe: your customers, your employees, our communities. It’s not about begrudgingly checking...
Tags: Understanding Labels
July 9, 2020
Why does your brand matter? Your customers consciously and subconsciously make decisions based on the strength of your brand.
...
Tags: Security Labels, Product Labels
June 29, 2020
They say you can’t judge a book by its cover. Wise words, but most of us ignore them when choosing products off the shelves of...
Tags: Label Design, Product Labels
June 18, 2020
Somewhere in the middle of the Pacific Ocean floats a gigantic mass of plastic litter covering approximately twice the area of...
Tags: Sustainability
When we think about sustainability in custom label or package design, we often think about the physical components of the...
Tags: Label Design, Sustainability
As many of our friends and family members have found themselves confined at home due to the COVID-19 pandemic, employees of...
Tags: Company News
May 14, 2020
We love custom labels. Who doesn’t? When it comes to your product, a well-designed, beautifully performing custom label can...
Tags: Label Design, Product Labels
April 23, 2020
What do almost all your customers have in common? They probably have a smartphone within arm’s reach. The Pew Research Center...
April 16, 2020
There’s more to a custom label than meets the eye. While the average label is hair-thin, it’s made up of a surprising number...
April 9, 2020
A shift away from traditional retail has been underway for a while now as consumers of all generations embrace the convenience...
Tags: Product Labels
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