The life of a label is rarely easy, with labels enduring a ceaseless barrage of attacks. If it’s not temperature extremes assaulting adhesive, it’s pounding sunlight compromising colors. If it’s not rough hands ripping away at materials, it’s moisture turning masterpieces of design into pulpy[...]
A great beauty product label doesn’t just say, “Our product will make you look beautiful and smell nice.” It’s about connecting to consumers on a deeper level and saying, “We know you and we’ll take care of you. We can help you be your best, most confident self.”
In addition, a beauty product[...]
Your brand is much more than your logo, font, or colors. Your brand is the totality of your customers’ experiences with and expectations of your products. As countless marketing gurus point out, your brand is a promise — a promise of quality and credibility.
A strong brand tells customers what[...]
Is it December already? The end of the year always seems to come with an explosion of activity. But if you can find the time, it can be rewarding to pause for a few moments to take stock of where you started the year and how far you’ve come.
In the custom label industry, 2018 was another year of[...]
When you buy groceries, the question is “paper or plastic?” At a fast food counter you’ll hear, “For here or to go?” When you order custom labels, before your label printer can finalize your order, they’ll want to know, “Do you want those labels in rolls, sheets, or stacks of cut singles?”
As you think about the labels that will bring your brand’s children’s products to life, the first things you might think about are the slobbery, sticky hands that will handle them, the days they will be left out in the cold, sun, rain, and heat, and the tumbles they’ll take as their proud owners[...]
To a printer, a color is not just a color. The colors we perceive from printed material are the result of the interplay between the ink, the printing technique used, and the surface printed upon. To meet your color expectations, your label printer will have to examine each of these factors with[...]
The stores have put away their spider webs and witch hats and are pulling out the tinsel and wreaths. Holiday marketing is both fun and inescapable for most brands, as companies hope to catch the attention of consumers who are on the hunt for the perfect item.
We know that consumers make [...]
Peek down any grocery aisle. As you watch the shoppers considering their choices, you’ll notice an interesting phenomenon. While many of the shoppers will seem drawn to the striking imagery and bold colors that grace the front of the boxes, bottles, and jars that line the shelves, it’s the back[...]