As shelves crowd with competition and options abound online, product marketers are discovering that branding matters just as much as the features and quality of the product itself. Great branding helps consumers decide how a product fits into their lives. And the label on a retail product often[...]
When ordering labels for outdoor use, it’s critical to make the right choices in the early steps of the process.
Go in the wrong direction, and you can wind up with a label that fades, peels, or cracks over time — which can potentially impact your product’s performance, create a negative brand[...]
Consumers are exposed to up to 10,000 brand messages a day, and they have an average attention span of 8 seconds.
While you might be putting plenty of time and energy in to the look of your product label to make sure it stands out, are the decisions you make when sourcing the label putting your[...]
There’s a lot more to ”stickiness” than first meets the eye. The type of adhesive used in a label can be the deciding factor in whether the label performs the way you want or whether it turns into a sticky (or not sticky enough) situation.
When people think of “counterfeiting,” they tend to think of counterfeit money. However, there is a hugely lucrative market for counterfeit goods, with cheap knockoffs that attempt to imitate the real thing. Sometimes the imitator is easy to spot, but sometimes they can fool even the savviest[...]
Like anyone, we always feel good when we hear people saying kind things about us. This story about us is especially gratifying as it not only spotlights our 50-year Anniversary but also shines a light on our own Lori Campbell. We benefit every day from Lori’s leadership and the insights she[...]
In our Fiftieth Anniversary Celebration post, we launched our celebration of The Label Printers 50th year in business. As noted in that piece, during the company’s second year in business we completed our first job for Underwriters Laboratories, now known as UL. No one could have guessed back in[...]
Inside the pressroom and offices at The Label Printers, there is a strong sense of pride in being part of something great. Right now, there is a sense of excitement, too, as we begin to celebrate a major milestone in the company’s history. You see 2017 marks 50 years since the founding of the[...]
Do you love shredding down a slope that’s been groomed to perfection? Maybe you are more of a powder skier. Perhaps you love the snow as much as any skier but you’ve discovered that you enjoy gliding on a single wide board better than on a pair of narrow ones. Whatever way you prefer to attack[...]
Located in North Aurora, Illinois, the owners of Hardware restaurant describe their establishment as a “sustainable gastropub and brewery, complete with greenhouse and organic hop farm.” We have been delighted to work with Hardware to develop and produce a variety of custom products that help[...]