06 Feb

10 Tips for Great Product Labels

What are you not thinking about when you think about product labels?

Eye-catching design features get all the glory. But when you’re planning a new label, all the seemingly “minor” decisions you have to make can add up to the difference between a great label and a disappointing one.

30 Jan

Overt Security Elements in Brand Protection Labels

In part 1 of our series on brand protection labels, we wrote about how your brand is one of your business’s most valuable assets – if not the most valuable asset. We talked about how negative perceptions of your brand can damage the trust you’ve carefully nurtured among customers and potential[...]

23 Jan

Product Label Printing Trend: Waterproof Stickers

Water: Cool, refreshing, essential … and very, very destructive. The rain that falls from the sky nourishes crops, keeps rivers flowing, and shreds paper to pulp.

Water can be a product label’s archnemesis. But the destructive power of moisture can be defeated. Just like you put on a raincoat[...]

16 Jan

5 Product Label Printing Mistakes to Avoid

If you don’t spend every hour of the workday thinking about product labels (like we do), you may not realize they’re more than just sticky pieces of paper or plastic. A surprising number of factors must align to create the perfect product label. And most importantly, the factors differ depending[...]

09 Jan

Do You Need Brand Protection?

(This blog is Part 1 in our ongoing series on brand protection.)

Your brand is more than a name. It’s more than a logo, more than colors, and more than an aesthetic. Your brand is not even your product.

Your brand lives in the minds of your customers and potential customers. How they perceive[...]

19 Dec

2019 in Custom Labels: A Year in Review

The end of the 2010s is almost here, and to many of us, it’s as if the decade was just getting started. Maybe it’s because the pace of change these past 10 years has been so rapid. In the technological realm, especially, it seems like we never had the chance to settle in.

Through all the changes[...]

12 Dec

The Label Printers Is Now ISO 27001 Certified

In business, clients and customers commonly entrust their partners with sensitive assets. As printers, our customers routinely rely on us to handle trademarked and copyrighted materials – their intellectual property assets. At times, we have labels and other packaging elements in our hands[...]

05 Dec

Why Custom Stickers Make Great Swag

Everybody loves a sticker.

As kids, we plastered our favorite cartoon characters over our lunchboxes and binders. A few years later, we decorated the inside of our lockers with our favorite bands.

Even adults can’t resist the allure of a sticker. Scan any coffee shop where people are working,[...]

21 Nov

What to Know About Writable Custom Labels

As often as we write about printing on this blog – sometimes diving into centuries of history – we rarely mention the original written-word technology: good old-fashioned handwriting. Sometimes, you just want to be able to scrawl something.

There’s a label for that.

14 Nov

How to Use Custom Labels During the Holidays

The holidays are a fun label design challenge. Can your brand convey the warmth and joy of the season without dipping too far into cliché and sentimentality?

Holiday label design is all about achieving the perfect balance of traditionalism (holly sprigs and snowflakes), silliness (Santa Claus[...]

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