You’ve got a fantastic product, fun and functional packaging, and a captivating brand image. Now all you need is a label. Do you know how to choose the right label company for the job? It may seem like a simple task, but the wrong choice can result in a label that fades, wears, or falls off—or a[...]
Looks aren’t everything. But when you’re a craft beer brand looking to stand out on the shelf, win over new customers, and inspire lifelong loyalty? Appearance matters—a lot.
Never have brands had so many options for creating attention-grabbing custom labels. And the stakes have never been higher. Consumer attention spans are shrinking, and competition in categories such as wine, craft beer, and food is skyrocketing.
If you want your product to stand out on the[...]
In the beginning, there was just “wine.” That’s no surprise, considering people started drinking fermented grape juice sometime around 6000 B.C., long before concepts like “varietal,” “terroir,” and “oaky finish” entered the mainstream.
Over time, though, people began noticing the wide variation[...]
Pharmaceutical manufacturers have always, by necessity, been at the forefront of label innovation. After all, pharmaceutical labels protect customers from harm, keep manufacturers on the right side of compliance laws, and guide treatment protocols.
In the pharmaceutical industry, labels are[...]
At this moment in history, it’s impossible to ignore the fact that consumers choose products based on more than price, features, and flashy design. Increasingly, consumers view choosing a brand as an ethical decision. And if your ethics agree with theirs, their loyalty will increase multi-fold.
Compliance is about keeping people safe: your customers, your employees, our communities. It’s not about begrudgingly checking off some boxes to align with pesky regulations. Custom labels used for compliance purposes are critical safety devices, just as essential as seatbelts, steel-toed work[...]
Why does your brand matter? Your customers consciously and subconsciously make decisions based on the strength of your brand.
Think of your brand as a shorthand for the trust your customers invest in you. Damage to your brand can be disastrous because it can shake your customers’ faith in your[...]
They say you can’t judge a book by its cover. Wise words, but most of us ignore them when choosing products off the shelves of stores and supermarkets. In our defense, when you don’t have much else to go on and only a few seconds to decide, how else would you judge a product other than by its[...]
Somewhere in the middle of the Pacific Ocean floats a gigantic mass of plastic litter covering approximately twice the area of Texas and weighing as much as 500 jumbo jets.
Where does all this garbage come from? A significant portion of the Great Pacific Garbage Patch (and others like it) is[...]