The globalization of agriculture has its advantages. For one, it allows us to eat strawberries year-round. It also helps farmers reach far-flung new markets. The downside, though, is most of us have no ideas where our meals originate.
Social media is fertile ground for the rapid spread of fake information – and it’s also become a hotspot for buying and selling counterfeit goods.
Ask anyone in the western world what they know about the history of printing, and it’s a sure bet that – if they know anything at all – they’ll start with Johannes Gutenberg. In Europe and North America, Gutenberg’s name is not only synonymous with the early history of the printing press, but[...]
When it comes down to it, most energy drinks do the same thing: deliver a caffeine-powered jolt of stamina. But the way brands truly stand out in the crowded energy drink market is by promoting a lifestyle.
If all you want is a rush of adrenaline to get you through a night of studying or a[...]
When it comes to enduring the weather, a label is like a person: It sometimes needs assistance to thrive in the great outdoors. When the temperatures drop below freezing, we put on insulated winter coats. When the summer sun is blazing, we don our shades and slather on sunscreen.
In short, we[...]
What’s in a food product label? A product with any other packaging would taste just as good, right? Well, not exactly.
Taste, touch, sight, and smell are all intertwined in a complex web of interactions science is just starting to unravel. Recent research has shown that the impressions we get[...]
It’s hard to imagine (and easy to forget) that there was ever a time civilization functioned without printing.
By making it easier, cheaper, and faster to copy and disseminate information, printing enlightened the world. It broke down barriers of knowledge between the educated, wealthy few and[...]
Vintage, retro, throwback, old-timey – call it what you want, but people have been looking to the past for as long as there has been a past to look back to. Vintage design elements evoke qualities like durability and tradition. They may bring us back to our childhoods, when life was simpler (or[...]
Remember when you were a kid and you plastered stickers of your favorite cartoon characters all over your lunchbox? Even as an adult, you may decorate your car’s bumper with the slogans of causes you support or the logos of teams you root for.
People of all ages use stickers as shorthand for who[...]
A memorable craft beer isn’t just about taste. With so many craft beers lining store shelves, it takes a certain visual flair to stand out. Some of the world’s most celebrated craft brewers are also among the most creative label designers, with looks that are funny, artistic, vintage, and[...]