This is a great post on the problems inherent with simply slapping a QR code on a package and calling it a day. QR codes can be a powerful tool for communication between brands and their customers but, like most things, without a clear strategy behind the use...the codes just end up being more noise on a busy store shelf.
A Case Against QR Codes in Package Design | Kaleidoscope | blog.
Tags: Label Design, Product Labels
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