23 Apr

How NFC Labels Boost Your Product Marketing

What do almost all your customers have in common? They probably have a smartphone within arm’s reach. The Pew Research Center says 81% of Americans carry a smartphone. And when you look at the generations of people under 50, smartphone users make up over 90% of the population.

Now, what do all[...]

16 Sep

Retail and RFID Labels: What You Need to Know

While browsing your favorite retailer’s website, you see a pair of boots you’d love to have. But your foot shape is tough to fit, so you prefer to buy in-store so you can try on a couple of sizes.

The thing is, you know from experience that brick-and-mortar stores do not always carry the same[...]

26 Jul

Barcodes and RFID Labels: Are Your Labels Helping You with Inventory Control?

It’s 10 p.m, do you know where your inventory is?

For many brands, the answer is a resounding “yes,” thanks to the common technologies – and some emerging ones - that take the guesswork out of inventory control. Barcodes and RFID chips have become prevalent methods to help brands keep tabs on[...]