This article reinforces what visual creatures we consumers are. The emphasis on creating that visual "stamp" of your brand's message is so very critical in the short-attention-span-theatre, aka store aisles!
http://www.packworld.com/package-design/graphic/visual-trumps-verbal-creating-memorable-brand-identity?utm_source=eClip&utm_medium=newsletter&spMailingID=6236022&spUserID=NzgwMDk0NTgxNwS2&spJobID=74698970&spReportId=NzQ2OTg5NzAS1