They say you can’t judge a book by its cover. Wise words, but most of us ignore them when choosing products off the shelves of stores and supermarkets. In our defense, when you don’t have much else to go on and only a few seconds to decide, how else would you judge a product other than by its[...]
We love custom labels. Who doesn’t? When it comes to your product, a well-designed, beautifully performing custom label can completely elevate your brand – and your sales.
But we’d be remiss if we didn’t let you know about some other amazing options when it comes to your product packaging. As it[...]
It’s not easy being a custom label on a household product.
Items such as cleansers, dish soap, laundry detergent, and air fresheners are subjected to some of the harshest conditions a product can encounter. Damp bathrooms, musty cabinets, and cold cellars are all common storage areas for[...]
As the expression goes, a picture says a thousand words. If that picture is on your product label or packaging, it says everything.
Ten years ago, a well-known household brand found that out the hard way, when a redesign gained sleek and modern graphics … but lost customers. Millions of them.
Maybe your product label design hasn’t changed since your company used rotary phones and it’s time for a new look. Or, you might be creating a brand-new label and need some help with your vision.
Why not take inspiration from the latest creative insights from leading graphic and industrial[...]
Located in North Aurora, Illinois, the owners of Hardware restaurant describe their establishment as a “sustainable gastropub and brewery, complete with greenhouse and organic hop farm.” We have been delighted to work with Hardware to develop and produce a variety of custom products that help[...]
The Label Printers’ Chief Executive, Bill Kane, and Chief of Operations, Lori Campbell recently returned from Buenos Aires, Argentina where they attended the 2015 International Law Enforcement Intellectual Property (IP) Crime Conference – co-hosted by INTERPOL and the Ministry of Security,[...]
We've recently found an excellent and thought-provoking essay on iBeacons and QR Codes. Well, really, the article isn't about those technologies, it's about basic, age-old sales and marketing mantras - What are you selling? Who is your Customer? Where do you meet them in the marketplace? And[...]
Click on this link to read some great strategies for engaging consumers. The sales and customer service staff at The Label Printers can help you with interactive graphics, coupons, and ways to utilize the power of digital printing....bringing more customers to your product!