04 Oct

Custom Label Roundup: Household Product Labels

It’s not easy being a custom label on a household product.

Items such as cleansers, dish soap, laundry detergent, and air fresheners are subjected to some of the harshest conditions a product can encounter. Damp bathrooms, musty cabinets, and cold cellars are all common storage areas for[...]

05 Sep

Time to Update Your Label? How Not to Harm Your Brand.

As the expression goes, a picture says a thousand words. If that picture is on your product label or packaging, it says everything.

Ten years ago, a well-known household brand found that out the hard way, when a redesign gained sleek and modern graphics … but lost customers. Millions of them.

28 Feb

5 Modern Design Trends to Use With Your Product Label

Maybe your product label design hasn’t changed since your company used rotary phones and it’s time for a new look. Or, you might be creating a brand-new label and need some help with your vision.

Why not take inspiration from the latest creative insights from leading graphic and industrial[...]

27 Jan

Labels and Printed Materials for Hardware

Located in North Aurora, Illinois, the owners of Hardware restaurant describe their establishment as a “sustainable gastropub and brewery, complete with greenhouse and organic hop farm.” We have been delighted to work with Hardware to develop and produce a variety of custom products that help[...]

20 Oct

The Label Printers A Platinum Sponsor of the 2015 International Law Enforcement IP Crime Conference

The Label Printers’ Chief Executive, Bill Kane, and Chief of Operations, Lori Campbell recently returned from Buenos Aires, Argentina where they attended the 2015 International Law Enforcement Intellectual Property (IP) Crime Conference – co-hosted by INTERPOL and the Ministry of Security,[...]

03 Feb

TLP's Chief of Ops A Presenter At Industry Forum

The Label Printers' Chief of Operations, Lori Campbell, will be a presenter at the FTA Forum 2015 this coming May in Nashvile. The Forum will focus on packaging design and overall packaging trends.
14 Nov

What are you Selling? Who is your Customer?

We've recently found an excellent and thought-provoking essay on iBeacons and QR Codes.  Well, really, the article isn't about those technologies, it's about basic, age-old sales and marketing mantras - What are you selling? Who is your Customer? Where do you meet them in the marketplace? And[...]

05 Jun

Instant Gratification Drives Consumer Behavior

Click on this link to read some great strategies for engaging consumers.  The sales and customer service staff at The Label Printers can help you with interactive graphics, coupons, and ways to utilize the power of digital printing....bringing more customers to your product!

30 May

Visual vs. Verbal

This article reinforces what visual creatures we consumers are.  The emphasis on creating that visual "stamp" of your brand's message is so very critical in the short-attention-span-theatre, aka store aisles!

23 May

A Case Against QR Codes in Package Design | Kaleidoscope | blog

This is a great post on the problems inherent with simply slapping a QR code on a package and calling it a day.  QR codes can be a powerful tool for communication between brands and their customers but, like most things, without a clear strategy behind the use...the codes just end up being more[...]

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