The days of Gutenberg – when printing presses were straightforward, hand-operated devices – are long behind us. In the modern era, the typical commercial printer’s factory floor is populated by sophisticated automated machinery that can churn out high-quality printed products in volumes and at[...]
23
Aug
A Brief History of Printing Presses – Part 4: Modern Day
If you’ve been following our series on the history of printing presses, it’s been quite a ride. We started in China way back in the 800s A.D. We checked in with Gutenberg and the information explosion he ignited throughout Renaissance Europe. And in our last piece, we looked at the Industrial[...]
24
Aug
Custom Labels and Accessibility: 3 Options for Visually Impaired Consumers
Among the many challenges blind or visually impaired people overcome every day is how to identify products at the grocery store, at the pharmacy, and around the house.
Most visually impaired people have perfected strategies to adapt. They may bring a friend or family member to the store to help[...]
09
Aug
Eco-Friendly Labels for Environmentally-Conscious Brands
Nearly three out of four millennials say they would pay more for sustainable products. Over half of baby boomers feel the same way.
Among those consumers willing to pay more for sustainability, 53 percent look for products with environmentally-friendly packaging. Driven by consumer demand, the[...]
27
Jan
Labels and Printed Materials for Hardware
Located in North Aurora, Illinois, the owners of Hardware restaurant describe their establishment as a “sustainable gastropub and brewery, complete with greenhouse and organic hop farm.” We have been delighted to work with Hardware to develop and produce a variety of custom products that help[...]
20
Oct
The Label Printers A Platinum Sponsor of the 2015 International Law Enforcement IP Crime Conference
The Label Printers’ Chief Executive, Bill Kane, and Chief of Operations, Lori Campbell recently returned from Buenos Aires, Argentina where they attended the 2015 International Law Enforcement Intellectual Property (IP) Crime Conference – co-hosted by INTERPOL and the Ministry of Security,[...]
03
Feb
TLP's Chief of Ops A Presenter At Industry Forum
The Label Printers' Chief of Operations, Lori Campbell, will be a presenter at the FTA Forum 2015 this coming May in Nashvile. The Forum will focus on packaging design and overall packaging trends.
Lori's topic is:
Brand Protection Solutions: Developing & Selling the Value Whether[...]
14
Nov
What are you Selling? Who is your Customer?
We've recently found an excellent and thought-provoking essay on iBeacons and QR Codes. Well, really, the article isn't about those technologies, it's about basic, age-old sales and marketing mantras - What are you selling? Who is your Customer? Where do you meet them in the marketplace? And[...]