30 Aug

Product Labels and the Science of Color

When you’re in the label printing business, you think a lot about color. To a layperson, a yellow is a yellow, a blue is a blue, and a purple is a purple. To a printing company, those simple descriptions of color are uncomfortably non-specific.

A color on a monitor screen can look very different[...]

24 Aug

Custom Labels and Accessibility: 3 Options for Visually Impaired Consumers

Among the many challenges blind or visually impaired people overcome every day is how to identify products at the grocery store, at the pharmacy, and around the house.

Most visually impaired people have perfected strategies to adapt. They may bring a friend or family member to the store to help[...]

16 Aug

5 Label Trends for Cosmetics Brands and Beauty Products in 2018

Beauty is booming. Everybody from your grandmother to the kid next door is having fun contouring, highlighting, and tinting — and cosmetic brands are reaping the benefits. The global cosmetics market is skyrocketing toward a market value of over $800 billion by 2023, and is seemingly impervious[...]

09 Aug

Eco-Friendly Labels for Environmentally-Conscious Brands

Nearly three out of four millennials say they would pay more for sustainable products. Over half of baby boomers feel the same way.

Among those consumers willing to pay more for sustainability, 53 percent look for products with environmentally-friendly packaging. Driven by consumer demand, the[...]

02 Aug

Label Roundup: 10 Wine Labels That Stand Out

We’re living in a golden age of wine bottle label design, thanks to innovations in label-printing technology, a new generation of creative graphic designers, and an increasing eagerness on the part of winemakers to break with staid tradition.

You don’t have to look far to find examples of the[...]

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