31 May

6 Things That Can Affect the Lifespan of Your Label

The right label not only looks great, but stands up well to its environment. The wrong label, however, can fall off, crack, crumble, or lose color. And if any of these things happen, it can be a problem for your brand. As much as companies like to believe that the only thing that buyers care[...]

24 May

Can You Judge a Beer By Its Label? This Local Brewer Says ‘Yes’

What are the ingredients of an amazing beer experience? Barley, hops, and yeast are essential. But for Noon Whistle Brewing Company, it’s not just about taste; there’s a visual and even tactile component to the perfect bottle of beer.

“There are a lot of different beers out there, and people[...]

17 May

The State of Retail Product Marketing [Infographic]

As shelves crowd with competition and options abound online, product marketers are discovering that branding matters just as much as the features and quality of the product itself. Great branding helps consumers decide how a product fits into their lives. And the label on a retail product often[...]

10 May

Ordering Outdoor Labels: How Ink and Materials Impact Performance

When ordering labels for outdoor use, it’s critical to make the right choices in the early steps of the process.

Go in the wrong direction, and you can wind up with a label that fades, peels, or cracks over time — which can potentially impact your product’s performance, create a negative brand[...]

03 May

Why Your Product Label Is Not “Just a Sticker”

Consumers are exposed to up to 10,000 brand messages a day, and they have an average attention span of 8 seconds.

While you might be putting plenty of time and energy in to the look of your product label to make sure it stands out, are the decisions you make when sourcing the label putting your[...]