This article reinforces what visual creatures we consumers are. The emphasis on creating that visual "stamp" of your brand's message is so very critical in the short-attention-span-theatre, aka store aisles!
30
May
28
May
Proposed Anti-counterfeiting Rules from the Department of Defense
Below is some excerpted information on a “Proposed Rule” relative to anti-counterfeiting measures required of DOD suppliers that has recently been published. Click on the title to go to the DOD’s web site for the complete regulation supplement.
23
May
A Case Against QR Codes in Package Design | Kaleidoscope | blog
This is a great post on the problems inherent with simply slapping a QR code on a package and calling it a day. QR codes can be a powerful tool for communication between brands and their customers but, like most things, without a clear strategy behind the use...the codes just end up being more[...]
14
May
09
May
We Have Seen the Enemy….and the Enemy is Us!
You can’t turn around these days without someone making an announcement. And I’ve got one of my own: I AM NO LONGER THE POLLYANNA OF BRAND PROTECTION; the Pollyanna who believes that brand owners absolutely must provide for consumer-level authentication in their product packaging.
For many[...]